Warning: Post can be triggering.
I’d have to disagree, since a) I am a person not so keen on spending tons of money for a product that itself is inexpensive and cultivates a price increase through a lack of knowledge. Whether the farmer is not supported financially/information. Or marketing inflates the price etc, etc. Roasting well processed bean, from a good year of harvest is easier to roast and getting less out of a bean is a waste of good bean. On a forum for a roaster that is supposed to share profiles, it’s been 3 years and maybe 20 profiles posted by 5 people. That’s laughable, but too sad to. By the data: what people want isn’t better beans, it’s a more accurate profile. They want a bread machine that they can mindlessly load beans, in produce perfect coffee, and then brag to their friends that they are such a good coffee roaster. Aka hipsters.
Understanding and compensating when someone tries to transfer a profile from low altitude to high altitude, or cold and wet to hot and dry.
Searching for “better” or “rarer” beans is easy for taking advantage of, and a waste of money on the soulless marketing people which in turn leads to kindling for starting another Banana Republic. Instead by supporting more select farmers (expanding their job descriptions vis-a-vis reducing carbon/chemical footprints), cultivating a relationship, using better/cleaner horticultural practices that can help establish the industry forward in a cleaner direction. Since Speciality can learn what not to do from Commodity and bananas, I think starting with good practices and being precise where the money trail goes, should by design uplift those who have been suppressed for so long by colonial cronyism. Establishing partner relationships with companies who’s mission and values are already inline with that furthers the momentum already established by the Speciality industry.